- Destination Brand Personality: Why It Matters and How to Build It
- New Book by Bill Baker: Place Branding for Small Cities, Regions and Downtowns
Toronto, the provincial capital of Ontario, is Canada’s most populous city. It is known for one of the biggest freestanding buildings on the planet (the CN tower), supposed to be one of the safest cities of North America and characterized by the diversity of its inhabitants. But how do international rankings and studies assess Toronto's economic performance, its brand strength, and reputation?
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