Toronto City Profile: Economic Performance, Brand Strength, Reputation

Toronto, the provincial capital of Ontario, is Canada’s most populous city. It is known for one of the biggest freestanding buildings on the planet (the CN tower), supposed to be one of the safest cities of North America and characterized by the diversity of its inhabitants. But how do international rankings and studies assess Toronto's economic performance, its brand strength, and reputation?

Let's take a closer look at:

  • Toronto’s economic and financial strength
  • How livable and sustainable?
  • Toronto: how attractive for digital nomads?
  • Toronto's brand strength and reputation

Toronto’s economic and financial strength

According to the Global Financial Centres Index 26, Toronto is in the 11th position losing ground after its improvement in the 25th edition. It is still the best performing Canadian city and the 2nd best in North America. The city features in the top 15 in 3 out of 5 areas of competitiveness.

The Global Power City Index 2019 ranks Toronto as the 10th best city concerning ‘economy.’ Overall its rank is 16th - a fall in two positions compared to the previous version of the study.


Toronto: how good for its inhabitants?

The same study (Global Power Cities Index) ranks Toronto 7th best city in the world to live in. This result is reflected in Ipsos’ 2017 ranking, in which Toronto shares the 6th place for the most livable city.

The Mercer Quality of Living report ranks only Vancouver higher for quality of living in North America.

In many areas linked to safety, Toronto finds itself in the top 10 (Safe Cities Index 2019). It is considered the 6th safest city in the world and the safest city in North America.


Please log in below or purchase a TPBO Premium subscription to access our full library of content and features.

The Editorial Team

Want to stay up to date on latest place branding insights, strategies, stories and examples? Join our mailing list!