Paris

City Profiles

Paris – City Performance, Brand Strength and Reputation

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Explore Paris, its economic competitiveness and sustainability, city brand strength, livability and reputation, according to leading rankings.
Insights & Advice

The Beauty of the Less Significant — City Branding by Other Means

TPBO -
Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.

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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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