strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Place Branding in Flux: Insights and Questions from Leading Experts
Discover the latest insights on the future of place branding by leading experts, including measuring success beyond dollars and reimagining downtowns.
Recent Research on Place Branding and Public Diplomacy
In today's interconnected world, place branding and public diplomacy have become increasingly important for cities, regions, and countries. A successful branding and diplomacy strategy...
Ryan Short on Placemaking and City Branding Practice in the US
Ryan Short, CEO of CivicBrand, shares his thoughts on Placemaking and City Branding Practice in the US. With insights into community-led place branding.
Place Branding 2023: Key Priorities and Trends to Watch
What are the place branding trends and priorities in 2023? We asked our panel of place brand experts. Here's what they said.
Place Branding Explained: Insights, Strategies, Examples
Grow your impact in community identity and place reputation. Learn the basics of Place Branding and explore our Knowledge Hub.
Good Practice Stories: How Important for Sustainable Destination Brands?
Expert panel of sustainable tourism and place specialists shares insights on importance of good practice stories on destination brands.