strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
How to Use Social Media for Effective Place Branding
How to leverage social media for effective place branding. Expert insights on monitoring trends, engaging communities, and using AI tools.
How to Future-Proof Digital Communications in Place Branding
Expert panel discusses how place branding can evolve with future-proof digital communication strategies, leveraging AI, VR, and real-time engagement to stay relevant and effective.
Florian Kaefer: Place Brand Storytelling & Sustainability Communication Specialist
Discover the work of Florian Kaefer, a prominent figure in place brand storytelling, strategic communication and sustainability leadership. Publisher, author and speaker based in Eastern Switzerland.
Robert Govers
Meet Robert Govers, a renowned international place branding advisor and author, exploring his influential work on city, region, and country reputation, and his role in shaping place branding theory and practice.
Insights and Highlights from City Nation Place Global 2023
Explore key insights from City Nation Place Global 2023 on place branding strategies, industry shifts, and award-winning campaigns.
The ‘Little Tasmanian’ Initiative: Integrating Literacy with Place Branding
Discover 'Little Tasmanian': A Brand Tasmania initiative bridging literacy enhancement with strategic place branding objectives.