strategy
Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.
Place Branding 2023: Key Priorities and Trends to Watch
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What are the place branding trends and priorities in 2023? We asked our panel of place brand experts. Here's what they said.
Place Branding Explained: Insights, Strategies, Examples
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Grow your impact in community identity and place reputation. Learn the basics of Place Branding and explore our Knowledge Hub.
Good Practice Stories: How Important for Sustainable Destination Brands?
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Expert panel of sustainable tourism and place specialists shares insights on importance of good practice stories on destination brands.
Climate Emergency or Pandemic: How Global Issues Impact Destination Branding
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How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.
Rod Crider on Economic Development in the USA: Then and Now
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Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
Creative Financing for Place Branding Programs: Examples
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Examples of how unconventional financing methods have helped support place branding programs, shared by the TPBO panel.