Interview with Buck Song KOH on Nation Branding and Brand Singapore

In this interview with Buck Song Koh, the author and editor of more than 25 books, including Brand Singapore: How Nation Branding Built Asia’s Leading Global City, we discuss the case of Singapore’s undeniable success in establishing itself as a global business hub in its 50 years of existence. Buck Song touches upon country brands, placemaking and nation brand-building in Singapore and Asia. Learn also about the soft power aspects of brand equity and how Singapore ranks in the Soft Power 30 Report.

Learn about:

  • How Singapore managed to create an identity of a global commerce hub in its 50 years of existence;
  • What opportunity exists for Singapore in the context of increasing anti-globalisation and protectionist sentiments;
  • How the Soft Power 30 Report can help measure further aspects of nation brand equity on top of those considered in the Anholt GfK Index;
  • How placemaking initiatives from government agencies can go beyond the building of infrastructure and into stimulating a more abstract sense of belonging for citizens.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!