In this interview with Buck Song Koh, the author and editor of more than 25 books, including Brand Singapore: How Nation Branding Built Asia’s Leading Global City, we discuss the case of Singapore’s undeniable success in establishing itself as a global business hub in its 50 years of existence. Buck Song touches upon country brands, placemaking and nation brand-building in Singapore and Asia. Learn also about the soft power aspects of brand equity and how Singapore ranks in the Soft Power 30 Report.
- How Singapore managed to create an identity of a global commerce hub in its 50 years of existence;
- What opportunity exists for Singapore in the context of increasing anti-globalisation and protectionist sentiments;
- How the Soft Power 30 Report can help measure further aspects of nation brand equity on top of those considered in the Anholt GfK Index;
- How placemaking initiatives from government agencies can go beyond the building of infrastructure and into stimulating a more abstract sense of belonging for citizens.
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