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China

Learn about China, its country branding, public diplomacy, nation brand image and country reputation within Asia and beyond.

City Profiles

Shenzen Economic Performance, City Brand Strength and Reputation

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How Shenzen performs in terms of economic competitiveness, city brand strength, sustainability and reputation, according to global rankings.
Interviews

Xinxin Liu on City Branding in China: Navigating Urban Identity and Economic Growth

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Explore insights into city branding in China with Xinxin Liu, Associate Professor at the Communication University of China.
Country Profiles

China – Economic Performance, Sustainability, Country Brand Strength and Reputation

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China country performance, nation brand image and reputation, according to international indices and studies on livability, sustainability, nation brand value, economic development, soft power and talent attraction.
City Profiles

Shanghai – City Performance, Brand Strength and Reputation

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Shanghai: how attractive is China's largest city for investors, talent, businesses and visitors? Here an overview of latest rankings and studies on Shanghai's economic performance, brand strength and reputation.
City Profiles

Beijing – City Performance, Brand Strength and Reputation

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Explore Beijing's economic and sustainability performance, its city brand strength and reputation, according to leading rankings.
City Profiles

Hong Kong City Performance, Brand Strength and Reputation

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Hong Kong's city brand strength and urban performance, according to studies measuring livability, economic competitiveness, innovation and sustainability.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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