Is America Back Again? Rebuilding Brand America
Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
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nations
Nations, as imagined communities have a strong cultural and political component, which means that strategies used for the brand positioning of destination are not necessarily the most adequate (see our nation branding section for details and examples). The collection of articles below is about national image, reputation and nations as brands.
Singapore Country Performance, Brand Strength and Reputation
Singapore’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
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Nation Branding Explained: What It Means and Why It Matters (And How To Do It)
Nation branding – a concept and term which has received ample criticism. But what does it actually mean? And how does nation branding differ from public diplomacy, country branding? Answers to those and similar questions here.
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Christopher Browning on Humour, Nation Branding and the Politics of Identity
The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.
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Pärtel-Peeter Pere on Branding in the Nordics, Nation Brands and Talent Attraction Strategies
Pärtel-Peeter Pere in this interview shares his thoughts on branding in the Nordics, nation brands and talent attraction strategies.
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