Nations, as imagined communities have a strong cultural and political component, which means that strategies used for the brand positioning of destination are not necessarily the most adequate (see our nation branding section for details and examples). The collection of articles below is about national image, reputation and nations as brands.
Nation branding – a concept and term which has received ample criticism. But what does it actually mean? And how does nation branding differ from public diplomacy, country branding? Answers to those and similar questions here.
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The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.
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Pärtel-Peeter Pere in this interview shares his thoughts on branding in the Nordics, nation brands and talent attraction strategies.
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Diane Edwards, President of the Jamaica Promotions Corporations, discusses country branding challenges, the power of Jamaica as country-of-origin and its potential to become the business hub of the Caribbean.
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Aparna Dutt Sharma discusses three nation branding pitfalls – challenges which country branding professionals frequently encounter in their attempts to position their country favorably in the eyes of potential investors, visitors and global talent.
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