KOH Buck Song Speaker Profile
Koh Buck Song (family name: Koh) is a Singaporean country brand advisor who has advised the Singapore government on many aspects of economic and...
Around the World in 68 Days: Place Brands Through a Traveller’s Eyes
Buck Song Koh's latest book, Around the World in 68 Days - Place Brands Through a Traveller's Eyes: recommended reading by The Place Brand Observer.
Brand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck Song Koh
Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.
Singapore Country Performance, Brand Strength and Reputation
Singapore’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
Jonathan McClory on Soft Power, Nation Branding and Country Reputation in Asia
Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.