Case Studies & Examples

Case studies and examples of how cities, regions, countries and destinations approach their positioning, branding and development. Some are written as showcases or practitioner perspectives, others are interviews with the people responsible for a place’s strategy, from Minneapolis–Saint Paul and Hamburg to Canada, Vilnius and Emilia-Romagna.

Each piece looks at what a place is trying to achieve, how it works in practice, and what others can learn from it. For conversations about the field more broadly, see our Interviews and the Who is Who.