Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Book Reviews

Behind the Scenes: Creating the Elgar Encyclopedia of City and Place Branding

Editorial Team -
Join us as we take a look behind the scenes, the process of creating the Elgar Encyclopedia of City and Place Branding.
Conferences

City Nation Place Global 2025: Notes from a First-Time Attendee

Editorial Team -
First-time attendee Nafisa Sharfi reflects on the City Nation Place Global conference in London, November 2025. Read her key takeaways.
Conferences

Highlights from the 9th IPBA Conference 2025 in Manchester: Shaping the Future of Place Branding

Editorial Team -
Explore key insights and highlights from the 2025 International Place Branding Conference by IPBA, in Manchester, UK.
Insights & Perspectives

The Human Element in the Age of AI – Place Branding & Public Diplomacy Research Update

Editorial Team -
Summary of latest research on place branding and public diplomacy focusing on the human element in the age of artificial intelligence (AI).
Insights & Perspectives

Current State of Country Brands in Latin America: The Voice of the Protagonists

Editorial Team -
FutureBrand’s latest report captures the state of country brands across Latin America right now - in the eyes of its protagonists.
Insights & Perspectives

Off Track, On Record: What the 2025 SDG Report Means for Places and Brands

Editorial Team -
Explore the 2025 Sustainable Development Report: global SDG progress, investment gaps, and place-branding insights for future-focused professionals.
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