Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

Editor’s Letter: Introducing the 2024 Sustainability Leaders Yearbook

Florian Kaefer -
TPBO publisher, Florian Kaefer, introduces the 2024 Sustainability Leaders Yearbook - spotlighting sustainable tourism champions globally.
Insights & Perspectives

Boost Your City Brand with a Custom Report: The Lausanne Example

Editorial Team -
Learn how our report provided Lausanne with actionable insights. Explore how a custom report can guide your city’s brand development.
Insights & Perspectives

2024 GDS-Index: The World’s Top Destinations Embracing Sustainable Tourism

Editorial Team -
Explore key insights from the 2024 GDS-Index. Discover which cities are leading the way toward sustainable tourism.
Insights & Perspectives

Global Financial Centres Index Update: Top Financial Hubs of 2024

Editorial Team -
Explore key insights from the Global Financial Centres Index 36. Discover which cities are the top financial hubs, which stagnate or decline.
Insights & Perspectives

Mercer Cost of Living Ranking 2024: Key Insights and Trends

Editorial Team -
Explore key insights from Mercer’s Cost of Living Ranking 2024. Discover which are the most expensive cities to live right now.
Insights & Perspectives

Public Diplomacy, Social Media, and Place Branding in the Global South: Latest Research

Editorial Team -
Discover latest research on public diplomacy, nation branding, social media, and place branding from the Global South.
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