Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

World’s Happiest Countries 2025: Top Ten, Trends and Key Takeaways

Editorial Team -
Explore the key trends and top-ranked countries in the World Happiness Report 2025, highlighting the global state of well-being and factors influencing happiness.
Insights & Perspectives

Research Update: Place Branding and Public Diplomacy in Times of Crisis and Uncertainty

Editorial Team -
Summary of latest research on place branding and public diplomacy in times of crisis and uncertainty with key insights for practitioners.
Insights & Perspectives

The Key Trends Shaping Place Branding in 2025 – What Experts Say

Editorial Team -
Key trends shaping place branding in 2025—insights from leading experts. From political shifts to sustainability and measuring success, explore the challenges and opportunities ahead.
Insights & Perspectives

Two Decades of Place Branding and Public Diplomacy Journal: Research Special

Editorial Team -
Celebrating 20 years of the Journal of Place Branding and Public Diplomacy, this article highlights key insights, trends, and transformative contributions shaping the field.
Insights & Perspectives

The Power of Place: Lessons from the Sapphire Coast and Beyond

Editorial Team -
Learn how Silver Lining Strategy’s place-based approach drives tourism recovery, cultural identity, and sustainable development in Australia and beyond.
Insights & Perspectives

Good Country Index 2024: Finland Leads, Followed by Sweden and Germany

Editorial Team -
Explore key insights from the Good Country Index 2024 by Simon Anholt. Discover which countries contribute the most to the global good.
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