Central Coast, Australia
In New South Wales, Australia, the Central Coast is redefining what it means to be a sustainable destination with the launch of its place brand Love Central Coast. This initiative captures the region’s unique identity while promoting a shared vision for tourism that respects people, place, and nature.
The “Love Central Coast” message encourages visitors to connect with local communities, explore responsibly, and experience the natural beauty of the region through a sustainability lens.
How they do it
The Central Coast of Australia is embracing sustainable tourism to protect its natural beauty, support local businesses, and build a more resilient visitor economy. Following the devastating 2019–20 bushfires, the region committed to “building back better” — creating a tourism model that’s environmentally conscious, community-led, and economically sound. Key focus areas include:
- ECO Destination Certification: In partnership with Ecotourism Australia and with support from WWF, the Central Coast is working towards global best practice in sustainable tourism through the ECO Destination Certification program.
- Support for Local Operators: Through the Eco Advocate incentive program, local tourism businesses receive financial, training, and marketing support to achieve ECO Certification and promote responsible practices.
- Stakeholder Engagement: Ongoing communication, mentoring, and industry events ensure tourism operators are part of the region’s sustainability journey, driving collective impact.
- Education and Promotion: Destination marketing highlights eco-conscious experiences and encourages visitors to travel responsibly. One example is the Central Coast Sustainability Pledge, inviting travellers to explore with care and respect.
The Central Coast’s approach shows how a destination can turn environmental challenge into opportunity — aligning tourism with sustainability, regeneration, and local pride.
Sustainability in Action: Stories from the Central Coast
The Central Coast’s sustainability vision comes to life through local operators who combine innovation, education, and care for the environment. Here are a few standout examples:
- Iris Lodge Alpacas: This family-run farm in the hinterlands offers guests hands-on encounters with over 60 alpacas, llamas, and sheep. Visitors learn about sustainable farming and connect with nature through immersive, interactive tours.
- Terrigal Ocean Tours: A marine adventure operator using an eco-vessel to explore the Humpback Highway. Guests can spot dolphins, seals, and penguins while learning about local marine conservation efforts.
- Sydney Oyster Farm Tours – Mooney Mooney: Just an hour from Sydney, this family-owned farm blends luxury with sustainability. Guests experience oyster farming firsthand while supporting practices that sequester carbon, reduce waste, and follow Leave No Trace principles.
Key Takeaways
The Central Coast’s journey towards sustainable tourism is a testament to the power of industry collaboration and commitment. By supporting local businesses and promoting eco-friendly practices, the region has become a shining example of how tourism can grow and thrive with sustainability at its heart. Explore the Central Coast and be inspired by its dedication to preserving natural beauty while offering unforgettable eco-adventures.
Follow Central Coast - Australia Online
This showcase was originally published by Sustainability Leaders United, as part of its global series highlighting destinations advancing sustainable tourism and regenerative development.
More information on Ecotourism Australia and the region’s efforts to inspire responsible travel through Love Central Coast.
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