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AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia

AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.

Auckland City Branding Success Story – Place Brand Leaders Podcast Episode Six

Learn about Auckland's city branding success story in this sixth episode of the Place Brand Leaders podcast, an interview with Shelley Watson and Clare Barker of Auckland Unlimited.

Brand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck Song Koh

Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.

Emma Björner on the Importance of Stakeholder Inclusion for Sustainable Tourism and Place Branding

Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.

South Korea Country Performance, Brand Strength and Reputation

South Korea’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.

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