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Asia

Asia and its place brands: Read our latest insights, analysis and trends linked to the image, reputation and branding of countries, regions, destinations and states in Asia. Stay up to date on the development, management and brand positioning of the Asian continent and Asia as region:

Country Profiles

South Korea Economic Performance, Brand Strength and Reputation

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South Korea’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
Country Profiles

Singapore Country Performance, Brand Strength and Reputation

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Singapore’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
Country Profiles

Indonesia Country Performance, Brand Strength and Reputation

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Indonesia’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
City Profiles

New Delhi: City Performance, Brand Strength and Reputation

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New Delhi's attractiveness for investors, high potentials and visitors, according to international rankings and indices: its city brand strength and reputation.
City Profiles

Auckland City Performance, Brand Strength and Reputation

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Auckland city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
Interviews

Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course

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Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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