Hong Kong City Performance, Brand Strength and Reputation

Hong Kong, thanks to its world-class infrastructure and well-educated, talented workers, is among the world's best places to do business. Built on a comparatively small area, the city nevertheless can boast with national parks and islands, along with its famous skyline, architectural landmarks and shopping opportunities.

But how is Hong Kong performing in terms of city reputation and influence, business attractiveness and sustainability?

Learn about: 

  • Hong Kong's reputation and city brand strength;
  • The global influence and economic performance of Hong Kong;
  • Hong Kong's environmental sustainability;
  • Hong Kong as hub for creativity and innovation.

Hong Kong's reputation and influence

Ranking 9th in the Global Power City Index (2017), Hong Kong is the 4th best-placed city in Asia after Tokyo (3rd), Singapore (5th) and Seoul (6th). The city received high scores for accessibility (5th), its economy (7th), research and development expenditure (11th). It also scored well for its environment (18th) and cultural interaction (22nd). Hong Kong's weakest point is in the category of livability, where it ranks 36th. In terms of city attractiveness for different audiences, Hong Kong scored highest among managers (9th) and lowest among artists (44th).

Ranking 42nd in the 2017 City RepTrak study, Hong Kong scores average for its international reputation.

With an overall 13th position in the Ipsos Top Cities Index (2017), Hong Kong ranks as the 3rd  best city for doing business, en par with London. The city is most liked by Millennials (born between 1980-95), Baby Boomers (1945-65) and Gen X (1966-79), but almost equally liked by Gen Z (those born after 1996).

The city ranks 17th overall in the World's Best Cities Report (2018), with a strong 5th place in the Promotion category.


To continue reading, please subscribe

The Editorial Team

We hope you found this article useful. Want to stay up to date on latest place branding insights, strategies, stories and examples? Join our mailing list!