Indonesia Country Performance, Brand Strength and Reputation

Indonesia: how does the almost 270 million-inhabitants counting country in Southeast Asia with over seventeen thousand islands (including the well-known Java, Borneo and Sumatra) fare in terms of economic performance, attractiveness for investors, talent, visitors? Join as we explore what global rankings and indices have to say about Indonesia, its brand strength and reputation.

Let’s take a closer look at: 

• Quality of life in Indonesia
• How “good” is Indonesia for the world community?
• Travel, trade, and business
• Indonesia’s country brand strength
• Indonesia online

With thanks to our friends and knowledge partners Bloom Consulting and Brand Finance for supporting our country profiles by contributing latest research insights and benchmarking data.

Quality of Life in Indonesia

Indonesia’s people enjoy a ranking of 71^st by the Economist Quality of Life report. In terms of World Happiness (2017-2019) Indonesia is seated 84^th, just behind Malaysia (83^rd) and Vietnam (84^th).

Contribution in terms of Environmental Performance can best be seen through a microcluster of Bhutan, Vietnam, and Indonesia, ranking 131^st, 132^nd and 133^rd respectively. The three nations make up the 15^th, 16^th and 17^th spots within the Asia region. The Happy Planet Index ranks Indonesia favorably in terms of its ecological footprint, comparatively well-positioned as 41^st out of 140.

Is Indonesia a “good” country for the world community?

Indonesia ranks 37^th in the Good Country Index in terms of international peace and security, followed by health and wellbeing (50^th) and global contribution to world order (61^st).

Impressively so, Indonesia ranks among the top 10 countries of the World Giving Index (2019), which has increased its score by an average of 19 points over the last decade. Indonesia is the only nation to have improved over recent years in comparison with fellow members of the leader board.

Taking “a snapshot of the global state of peace”, the Global Peace Index (2018) analyzes trends in peace, economic value, and development of peaceful societies – ranking Indonesia 55^th out of 163 nations.

Most impressively, Indonesia is seated as the 2^nd least affected country in terms of the economic cost of violence, in the Economic Value of Peace ranking (2018).

Travel, trade, and business

In terms of business regulations, Indonesia ranks 73^rd according to the Doing Business report of the World Bank Group. The Global Competitiveness Report (2019) seats the nation 50^th out of 141, with its closest Asian competitor, Thailand holding the 40^th position.

The Boom Consulting Country Brand Ranking (Trade Edition 2019-2020) ranks Indonesia  18^th, while Bloom’s Tourism Edition 2019-2020 ranks it 31^st worldwide and 10^th among Asian contenders. Both reports follow a similar methodology, including variables of economic performance, country brand strength (CBS), as well as online performance and Digital Demand.

Indonesia’s country brand strength

Indonesia holds a coveted position on the Nation Brands 2018 report, ranking among the top 20 most valuable brands. The United States, China, and Germany hold the first, second, and third spots respectively, while Indonesia is seated 16^th.

In reference to Indonesia’s strength in performance to appeal and attract via culture, political values, and foreign policies, the Global Soft Power Index 2020 ranks the nation 41^st.

The Best Countries 2020 listicle by U.S. News lands Indonesia the 44^th position, with its strongest variables being open for business (24^th), movers (28^th), and heritage (29^th). Open for business is in reference to bureaucracy, manufacturing costs, corruption, favorable tax environment, transparency, and government practices. Movers is defined as differentiable, distinctive, dynamic, and unique. Indonesia’s heritage is qualified by cultural accessibility, rich history, food, and cultural attractions.

Indonesia online

The Digital Country Index explores Indonesia’s online presence. Ranking 42^nd worldwide, the division which received the most attention is investment (22^nd) closely followed by exports (33^rd).

Last updated in April 2020. More country profiles here.

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