- David Haigh on the Meaning and Valuation of Nation Brands and Soft Power
- Sonja Wollkopf Walt on How the Greater Zurich Area Attracts Investors and Talent
South Korea: home to a great history of tradition and culture, the nation and its people have steadily become a top competitor in terms of soft power and talent attraction. The Korean lifestyle, abundant in health and wellness, and the nation's openness to the global community in terms of trade and tourism have aided in leveraging the country's position. But how does South Korea fare as a contributor to global well-being, how strong is its country brand and reputation?
Let’s take a closer look at:
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