City
Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.
Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living
Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
Peter Kjeldbjerg on How Struer Became The City of Sound
Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark
How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.
Vilma Jurkute on How Alserkal in Dubai is Reimagining Cultural Spaces for Urban Sustainability
Vilma Jurkute in this interview reflects on the role of culture and the arts in urban development and city branding, and shares key insights she's gained through her work as Director of Dubai's premier cultural institution, Alserkal.
Cecilia Cassinger on Place Branding, Strategic Communication and Urban Sustainability
Cecilia Cassinger of Lund University in Sweden in this interview discusses place branding as a strategic communication practice, its social implications and potential to support urban sustainability.
Sustainability as Place Brand Position: Research Insights from Thailand
Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.