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Towards an Ethical Framework for Place Branding

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Code of ethics for place branding: why do we need it and how could we develop it? Place Brand Leaders share their thoughts.

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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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Latest:

Maria Lypiatska on Leading Brand Ukraine with Resilience and Vision

Ukraine Economic Performance, Country Brand Strength and Reputation

Courtney Fingar on Navigating the Future of FDI and Economic Development

The Future of AI in Place Branding: Bridging Technology and Humanity

AI in Place Branding: Overcoming Bias, Misinformation, and Homogenization

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