- Introducing: World's Best in Place Branding -
Nation Branding
Nation Branding is a concept often misunderstood by political leaders as a magical wand through which marketing techniques could be used to “fix” the tarnished image of their nation in order to attract investment, visitors or skilled labor. (Un)fortunately, things aren’t that easy. The following articles offer summaries of latest research and reflections on the brand positioning and reputation of nations, often linked to public diplomacy.
Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect
TPBO -
Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.
Brand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck Song Koh
TPBO -
Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.
Daniel Valverde on Costa Rica’s Country Branding Strategy
TPBO -
Daniel Valverde Bagnarello on Costa Rica's country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.
David Haigh on the Meaning and Valuation of Nation Brands and Soft Power
TPBO -
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries
TPBO -
Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
Soft Power of Countries and Nations: Why It Matters and How to Measure It
TPBO -
Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
NEW: Story Competition!