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Nation Branding

Nation Branding is a concept often misunderstood by political leaders as a magical wand through which marketing techniques could be used to "fix" the tarnished image of their nation in order to attract investment, visitors or skilled labor. (Un)fortunately, things aren't that easy. The following articles offer summaries of latest research and reflections on the brand positioning and reputation of nations, often linked to public diplomacy.

Interviews

Constanza Cea on How Chile is Creating Future

TPBO -
Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
Interviews

Vasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic Communication

TPBO -
Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.
Book Reviews

Nation Brand Builders: Book Review

TPBO -
Nation brand builders is the retrospective assessment of nation and place branding and its prospects for the future - by José Filipe Torres of Bloom Consulting, with a foreword by Malcolm Allan.
Observations

Is America Back Again? Rebuilding Brand America

TPBO -
Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
Observations

Getting Nation Branding Right Post-Covid – Euronews Debate

Florian -
Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially as countries try to...
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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