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Nation Branding

Constanza Cea on How Chile is Creating Future

Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.

Vasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic Communication

Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.

Nation Brand Builders: Book Review

Nation brand builders is the retrospective assessment of nation and place branding and its prospects for the future - by José Filipe Torres of Bloom Consulting, with a foreword by Malcolm Allan.

Is America Back Again? Rebuilding Brand America

Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.

Getting Nation Branding Right Post-Covid – Euronews Debate

Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially as countries try to...

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