- Introducing: World's Best in Place Branding -
Nation Branding
Nation Branding is a concept often misunderstood by political leaders as a magical wand through which marketing techniques could be used to “fix” the tarnished image of their nation in order to attract investment, visitors or skilled labor. (Un)fortunately, things aren’t that easy. The following articles offer summaries of latest research and reflections on the brand positioning and reputation of nations, often linked to public diplomacy.
Nation Branding Explained: What It Means and Why It Matters (And How To Do It)
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Nation branding - a concept and term which has received ample criticism. But what does it actually mean? And how does nation branding differ from public diplomacy, country branding? Answers to those and similar questions here.
Christopher Browning on Humour, Nation Branding and the Politics of Identity
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The role of humour in nation branding and public diplomacy, and the politics of identity are two of the topics addressed in this interview by Christopher Browning of the University of Warwick in the United Kingdom.
Rolando Arellano on the Brief History of Peru’s Recent Economic Development and New Sense of Belonging
Brand Peru, the country's economic development and its new found sense of belonging and identity are the main topics which Dr Rolando Arellano addresses in this interview.
Jonathan McClory on Soft Power, Nation Branding and Country Reputation in Asia
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Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.
Just ESTonishing: How Dutchman Peter Kentie Came Up with Pro Bono Nation Branding Concept for Estonia
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Peter Kentie tells us how he came up with the Just ESTonishing nation branding concept for the country of Estonia in Eastern Europe, why he dedicated his time and energy to this pro bono initiative and how it has paid off for him nevertheless.
Beyond Tacos and Burritos: How Circus Show LUZIA and Movie COCO Influence the Country Image of Mexico
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We take a closer look at Mexico's changing country image, triggered by artistic productions such as the Pixar movie COCO and the Cirque du Soleil show Luzia.
NEW: Story Competition!