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Paris

City Profiles

Paris City Performance, Brand Strength and Reputation

TPBO -
Paris city performance, brand image and reputation, according to international indices and studies on livability, environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Expert Advice

The Beauty of the Less Significant — City Branding by Other Means

TPBO -
Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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