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City Profiles

Paris – Urban Sustainability, City Brand Strength, and Reputation

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What rankings say about Paris, its sustainability, city brand strength, livability, attractiveness for investors, talent, and reputation.
Insights & Advice

The Beauty of the Less Significant — City Branding by Other Means

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Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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