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Paris

Paris City Performance, Brand Strength and Reputation

Paris city performance, brand image and reputation, according to international indices and studies on livability, environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.

The Beauty of the Less Significant — City Branding by Other Means

Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.

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