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USA

USA: Most of our readers are based in the United States of America (USA). Learn about the image, reputation and branding of the USA, the management and positioning of Brand USA, and the United States as country-of-origin.

Country Profiles

USA Country Performance, Nation Brand Image and Reputation

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USA country performance, nation brand image and reputation, according to international indices and studies on livability, economic development, environmental performance, nation brand value, business attractiveness.
Interviews

Amanda Ellis on Livability Priorities and the Rise of Small Cities in the US

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Amanda Ellis on what livability means and why smaller cities and towns are thriving with regard to attractiveness for talent and investment.
Interviews

Ryan Short on Placemaking and City Branding Practice in the US

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Ryan Short, CEO of CivicBrand, shares his thoughts on Placemaking and City Branding Practice in the US. With insights into community-led place branding.
Interviews

Rod Crider on Economic Development in the USA: Then and Now

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Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
Book Reviews

Building Brands: What Really Matters

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It's good to see more and more books dedicated to the art of building and maintaining strong place brands. Some are academic, others brutally...

Development Counsellors International (DCI)

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Development Counsellors International (DCI): North America's leaders in place branding and marketing since 1960, focusing on tourism and economic development.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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