Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.
The 2026 IMD World Competitiveness Yearbook makes one finding unmistakably clear: the economies at the top are no longer simply the wealthiest or the most innovative. They are the ones with institutions that work.
What happens when you stop reading place branding case studies individually? Introducing TPBO's first intelligence briefing on the State of Place Brand Positioning n 2026.
Michael Persson Gripkow shares six reflections from PlaceXNordic 2026 in Skellefteå, exploring talent attraction, resilience, and the future of place branding.
Explore the 2026 Place Brand Leaders Yearbook through the editor’s lens, featuring 32 places, expert insights and emerging trends shaping the future of place branding.
China tops the 2026 Global Soft Power Index for innovation, but the gap between perception and brand equity reveals what place brand teams often overlook.
Shyam Vasudevan of IdeaWorks on India's shift from branded house to house of brands, and what it means for national growth, regional identity, and place branding strategy.
What the latest Nordic Sustainable Development Report reveals about country sustainability performance, and what this means for country brands and place branding.
Sustainability Leaders United advanced leadership in sustainable tourism through global dialogue and destination-focused insight, now integrated into TPBO.
How are places being judged in 2026? Explore global views on shifts in evaluation, trust, perception, and the growing role of evidence, experience, and governance.
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