Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.
What will define place branding in 2026? Global experts share their views on key trends shaping cities, regions, and nations. From promotion to proof and lived experience.
Place branding is no longer broadcast-led. Cultural interoperability explains how places stay relevant in a social-first, AI-mediated world. Contribution by Sara Seif Ibrahim.
Despite its top rank in the Brand Finance Global Soft Power Index 2026, the US posts the steepest decline, signalling a shift in global trust and reputation.
The 2026 Latin America university rankings show how higher education shapes national reputation, talent attraction, and global positioning across the region.
Thebe Ikalafeng reflects on narrative sovereignty, place branding, and how African nations are reclaiming their stories through leadership, culture, and lived experience.
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