Insights & Perspectives

Latest insights and perspectives on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.

Insights & Perspectives

The US in Decline as Hard Power Returns — Brand Finance Global Soft Power Index 2026

Editorial Team -
Despite its top rank in the Brand Finance Global Soft Power Index 2026, the US posts the steepest decline, signalling a shift in global trust and reputation.
Insights & Perspectives

What Latest Global Power City Index Reveals About Urban Competitiveness

Editorial Team -
Editorial briefing on what the latest (2025) Global Power Cities Index means for urban competitiveness and city brand leadership.
Insights & Perspectives

Universities as Reputation Infrastructure: 2026 Latin America Higher Education Rankings

Editorial Team -
The 2026 Latin America university rankings show how higher education shapes national reputation, talent attraction, and global positioning across the region.
Insights & Perspectives

The State of Place Branding Research in 2026: Priorities, Trends, and Get Togethers

Editorial Team -
Editorial briefing by TPBO on where place branding research is heading in 2026, including key topics, trends and events not to miss.
Insights & Perspectives

Talent Attraction: What Europe’s Workforce Really Wants in Jobs and Locations

Impact Partner -
Research by C Studios on talent attraction in Europe, exploring what mobile professionals value in jobs, skills, and locations.
Insights & Perspectives

Who Gets to Tell Africa’s Story? Thebe Ikalafeng on Narrative Sovereignty

Editorial Team -
Thebe Ikalafeng reflects on narrative sovereignty, place branding, and how African nations are reclaiming their stories through leadership, culture, and lived experience.
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