Research Updates

Explore our collection of research insights for those wanting to stay up to date on the work of leading academics in place branding. You might also want to check our special pages on place branding theory and concepts linked to the branding and reputation of places.

Insights & Perspectives

4 Factors Influencing Place Branding Practice in 2018: Digital R-Evolution (Part Three)

Editorial Team -
Digital r-evolution is one of the main factors and trends likely to influence place branding practice in 2018, according to our panel of place brand researchers, advisors and managers.
Insights & Perspectives

4 Factors Influencing Place Branding Practice in 2018: Changing Role of Branding (Part Two)

Editorial Team -
The changing role of branding, according to our panel of place brand researchers, advisors and managers, is one of the main factors and trends likely to influence place branding practice in 2018.
Insights & Perspectives

4 Factors Influencing Place Branding Practice in 2018: Macro Trends and Drivers of Change (Part One)

Editorial Team -
Summary of expert views on the main factors and trends likely to influence place branding practice in 2018. First post of a series of four.
Insights & Perspectives

How Gamified Placemaking Can Reconnect Us with Cities

Editorial Team -
Gamified placemaking is the focus of this post by Günter Soydanbay: a reflection on how we build and organize our cities, how we lost the genius loci, the send of city, and how placemaking strategies can help us reconnect with our urban environment.
Research Updates

Psychology and Cities: Charles Landry Explores the Hidden (Urban) Dimension

Editorial Team -
Charles Landry in this guest post connects the dots between cities and psychology, and calls for a stronger focus on the psychological resilience of cities as safe havens in turbulent times.
Conferences

My Key Takeaways from the Doctoral Colloquium of the International Place Branding Association Conference in Swansea, December 2017

Editorial Team -
Shalini Bisani shares her key takeaways from the doctoral colloquium of the International Place Branding Association conference which took place in Swansea, Wales, early December 2017.
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