Research Updates

Efe Sevin investigates who cites whom in place branding, using Citation Network and Bibliographic Coupling Analysis. Must read for scholars interested in the branding of cities, regions, countries, nations and destinations.

Does coffee come to your mind when thinking about Indonesia? Country-of-origin, nation branding and public diplomacy are the passions of Gadis Ranty, a junior official at the Indonesian Ministry of Foreign Affairs. Gadis recently wrote an article for the Master of Public Diplomacy blog at the University of Southern California, Annenberg (USA), which was republished in The Jakarta Post. This guest post is an expanded version of the original article, in which Gadis shares her personal view.

In this short history of city branding research and practice, Amelia Green reflects on research findings linked to the historic development of city branding: a concept that might not have been called as such, but which has been around for centuries.

Efe Sevin serves as our Academic Observer this semester. In this post, Efe discusses whether place branding research deserves to be treated as a stand-alone academic discipline.

Find extracts of the editorial, followed by some thoughts on the current academic debate on Place Branding.

City branding scholar Efe Sevin discusses his research on social media use for city branding, reminding city marketers that branding is a long-term process.

Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.

Digital diplomacy expert Guy Golan shares research insights into how nations use broadcasting & social media like Twitter, and the role of social mediators.

City Reputation Ranking 2015 - Reputation Institute's Fernando Prado on this year's strongest city brands, trends and the City RepTrak methodology.

Research insights by Emma Björner and Efe Sevin on city branding and media portrayal of mega-cities in China.

Summary of research by Teemu Moilanen on key city branding challenges in Europe, a paper published in the Place Branding and Public Diplomacy Journal.

A short reflection on 10 years of the Place Branding and Public Diplomacy journal and summary of the three most popular research articles.

How to represent and promote a stateless nation internationally? Case study on nation branding, cultural and public diplomacy strategy of Catalonia (Spain).

Overview of the seven place branding and marketing research priorities identified by the Best Place - European Place Marketing Institute.

Summary of key findings from 2014 place branding survey among place marketing and economic development professionals, by City Nation Place (Hubbub).

Keynote speaker and place branding practitioner Malcolm Allan reflects on the 5th Destination Branding and Marketing Conference in Macau, December 2014.