Who is Who
Konrad Jagodzinski
Konrad is Brand Finance's Place Branding Director, previously Managing Director of the company's communications division – Brand Dialogue. He oversees external communications across the Brand Finance Group, manages the creation and promotion of Brand Finance’s Global Soft Power Index and Nation Brands studies, and produces nearly 100 annual sector and country reports on the world’s most valuable brands.
Konrad has extensive experience advising senior government officials and diplomats in the fields of public diplomacy and nation brand communications. He previously worked at the Polish Embassy in London where he led multi-channel promotional campaigns and media engagement programs for high-level official visits by the president, prime minister, and government ministers.
He holds a Professional PR Diploma from the Chartered Institute of Public Relations (CIPR), an MA in European Studies from King’s College London and Humboldt University, and a BA in International Relations with Political Science from the University of Birmingham.
Q&A with Konrad
intro
Konrad, do you remember the first time you heard about the idea of nations as “brands”? Who or what got you interested?
The first time I heard about nations as brands was when I spoke to a man called Simon Anholt. As far as I’m concerned, he singlehandedly put nation branding on the map about 20 years ago.
About Brand Finance
Brand Finance Plc is the world’s leading independent brand valuation consultancy. We advise strongly branded organisations on how to maximise their value through the effective management of brands and intangible assets.
Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.
Brand Finance's services support a variety of business needs:
- Technical valuations for accounting, tax and legal purposes
- Valuations in support of commercial transactions (acquisitions, divestments, licensing and joint ventures) involving different forms of intellectual property
- Valuations as part of a wider mandate to deliver value-based marketing strategy and tracking, thereby bridging the gap between marketing and finance
Our clients include international brand owners, tax authorities, Intellectual Property (IP) lawyers, marketers, and investment banks. Our work is frequently peer-reviewed by the big four audit practices and our reports have also been accepted by various regulatory bodies, including the UK Takeover Panel.
Brand Finance is headquartered in London and has a network of international offices in over 20 countries worldwide.
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