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Learn about latest city research insights, trends and advice for those in charge of city marketing and city brand management.

Expert Advice

Shopping Centers: Opportunity for Community Development?

TPBO -
How can shopping centers support place branding and strengthen community identity? Expert panel of city specialists share their thoughts.
Case Studies

A City Brand Assessment of Warsaw, Poland

TPBO -
In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
Interviews

Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being

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Fred Kent on the need to build and strengthen the social fabric of communities by designing public spaces that bring people together and hence boost the local economy.
Case Studies

Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities

Florian Kaefer -
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
Case Studies

Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living

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Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
Case Studies

Peter Kjeldbjerg on How Struer Became The City of Sound

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Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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