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consultancy

Consultancy forms part of most place branding projects, and rightly so, considering the complex nature of developing a place brand strategy, implementing it and managing the brand of a city, region or destination over time. Below articles bring you consultancy insights, tips and expert advice, such as how to select the right place brand consultant.

Insights & Advice

Introduction to Place Branding

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Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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