Welcome to the destination observatory, virtual research hub monitoring destination sustainability performance and reputation.
1. Destination profiles
Leading sustainable tourism experts share their thoughts on the sustainability performance of destinations around the world.
Latest destination profiles:
- Destination Check: Current State of Tourism Sustainability in the Philippines
- Destination Check: Current State of Tourism Sustainability in Cyprus
- Destination Check: Current State of Tourism Sustainability in Australia
2. Trend watch: expert interviews
Destination managers, developers and marketers discuss latest trends and developments likely to affect the image, reputation and brand(ing) of destinations.
Latest interviews with destination managers and marketers:
- Interview with Myriam Gómez of Marca Chile on Country Branding Strategies
- Interview with Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa
- Interview: Michael Persson Gripkow of Visit Sweden on Country Brands and Destination Marketing in the Digital Era
Here a list of all interviews with destination leaders published so far.
3. Destination sustainability panel
Leading tourism and sustainability professionals around the world share their views on trends, challenges and strategies. Meet the panel
Latest questions answered by the panel:
- Sustainability Performance: How Important For Destination Reputation?
- Destination Sustainability Performance: How Important For Competitiveness?
All panel sessions here.