Welcome to the destination observatory, monitoring destination performance and reputation.
When we talk about the performance and reputation of destinations, we really need to talk about sustainability, since only a destination which is developed and managed sustainably and responsibly can succeed in the long term. That’s why sustainability is one of the aspects we focus on in our destination reports. But we also look at economic development opportunities and innovative ideas which help destinations to succeed.
Latest destination reports:
Destination sustainability benchmarking
Sustainability performance is becoming increasingly important for destination marketing and convention bureaus. The Global Destination Sustainability Index offers a very good overview of destination performance – a great tool for benchmarking.
Trend watch: expert interviews
Destination managers, developers and marketers discuss latest trends and developments likely to affect the image, reputation and brand(ing) of destinations.
Latest interviews with destination managers and marketers:
- Interview with Myriam Gómez of Marca Chile on Country Branding Strategies
- Interview with Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa
- Interview: Michael Persson Gripkow of Visit Sweden on Country Brands and Destination Marketing in the Digital Era
Here a list of all interviews with destination leaders published so far
Destination sustainability panel
Leading tourism and sustainability professionals around the world share their views on trends, challenges and strategies affecting destinations. Meet the panel
In collaboration with the Sustainability Leaders Project.