Which destinations are the safest to visit, and which the healthiest and most sustainable? What do destinations do to strengthen their identity and to nurture their communities, making sure those benefit from tourism?
Find answers to questions like those in our Destination Observatory: a collection of insights, stories and reports linked to the best destinations to visit – and how to make and keep destinations sustainable, successful and attractive.
When we talk about the performance and reputation of destinations, we really need to talk about sustainability, since only a destination which is developed and managed sustainably and responsibly can succeed in the long term. That’s why sustainability is one of the main aspects we focus on, in our destination reports. But we also look at economic development opportunities, community wellbeing and innovative ideas which help destinations to succeed.
Latest destination reports:
Destination sustainability benchmarking
Sustainability performance is becoming increasingly important as something which discerning visitors are looking for – especially in the business travel (MICE) and luxury sectors. The Global Destination Sustainability Index offers a good overview of business destination performance.
Trend watch: for destination pro’s
Destination managers, developers and marketers discuss latest trends and developments likely to affect the image, reputation and brand(ing) of destinations.
Our latest interviews with destination managers and marketers:
- Guðrið Højgaard on How the Faroe Islands Use Smart Destination Marketing for Sustainable Tourism Management
- Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing
- Sithembile Ntombela on How South Africa Approaches Destination Marketing and Nation Branding
Here a list of all interviews with destination leaders published so far
Destination sustainability panel
Leading tourism and sustainability professionals around the world share their views on trends, challenges and strategies affecting destinations. Meet the panel
In collaboration with the Sustainability Leaders Project.
How can we help?
You represent a tourist destination and would like to share your achievements and story as a community united by a shared identity and brand strategy? We’d love to hear from you.