Destination Observatory

Welcome to the destination observatory, virtual research hub monitoring destination sustainability performance and reputation.

1. Destination profiles

Sustainability performance is the focus of our destination profiles: summaries of international studies, rankings and indices measuring sustainable tourism credentials of destinations. (Coming soon)

Destination profiles previously published**

**Part of an earlier series, for which we invited tourism practitioners to share their thoughts on the sustainability performance of specific destinations. Here a list of all destinations featured as part of that series.


2. Trend watch: expert interviews

Destination managers, developers and marketers share their thoughts on latest trends and developments likely to affect the image, reputation and brand(ing) of destinations.

Latest interviews with destination managers and marketers:

Here a list of all interviews with destination leaders published so far.


3. Destination sustainability surveys

Leading tourism and sustainability professionals assess destination sustainability around the world. Meet the panel


Want to get involved?

Our observatories are supported by a growing team of independent, passionate research assistants and associates around the world. If you’d like to get involved (and benefit from a free subscription in exchange of your research support), please let us know!