Destination Observatory

Welcome to the destination observatory, virtual research hub monitoring destination sustainability performance and reputation.

1. Destination check

Join us as we explore destinations around the world to report about their strengths, challenges and opportunities.

When we talk about the reputation, quality and competitiveness of destinations, we really need to talk about sustainability, since only a destination which is developed and managed sustainably and responsibly can succeed in the long term. That’s why sustainability – environmental, socio-cultural and economic – is a key focus of our destination profiles.

Destinations featured so far:

Algarve | Australia | Brazil | Canada | Costa Rica | Cuba | Cyprus | Greece | Philippines | Uruguay

List of all destination profiles published so far.


2. Trend watch: expert interviews

Destination managers, developers and marketers discuss latest trends and developments likely to affect the image, reputation and brand(ing) of destinations.

Latest interviews with destination managers and marketers:

Here a list of all interviews with destination leaders published so far.


3. Destination sustainability panel

Leading tourism and sustainability professionals around the world share their views on trends, challenges and strategies. Meet the panel

Latest questions answered by the panel:

All panel sessions here.