Destination Observatory

Welcome to the destination observatory, virtual research hub monitoring destination sustainability performance and reputation.

1. Destination profiles

Leading sustainable tourism experts share their thoughts on the sustainability performance of destinations around the world.

Latest destination profiles:

List of all destination profiles published so far.


2. Trend watch: expert interviews

Destination managers, developers and marketers discuss latest trends and developments likely to affect the image, reputation and brand(ing) of destinations.

Latest interviews with destination managers and marketers:

Here a list of all interviews with destination leaders published so far.


3. Destination sustainability panel

Leading tourism and sustainability professionals around the world share their views on trends, challenges and strategies. Meet the panel