Destination Observatory

Welcome to the destination observatory, monitoring destination performance and reputation.

Destination reports

When we talk about the performance and reputation of destinations, we really need to talk about sustainability, since only a destination which is developed and managed sustainably and responsibly can succeed in the long term. That’s why sustainability is one of the aspects we focus on in our destination reports. But we also look at economic development opportunities and innovative ideas which help destinations to succeed.

Latest destination reports:


Destination sustainability benchmarking

Sustainability performance is becoming increasingly important for destination marketing and convention bureaus. The Global Destination Sustainability Index offers a very good overview of destination performance – a great tool for benchmarking.


Trend watch: expert interviews

Destination managers, developers and marketers discuss latest trends and developments likely to affect the image, reputation and brand(ing) of destinations.

Latest interviews with destination managers and marketers:

Here a list of all interviews with destination leaders published so far


Sustainability Leaders ProjectDestination sustainability panel

Leading tourism and sustainability professionals around the world share their views on trends, challenges and strategies affecting destinations. Meet the panel

In collaboration with the Sustainability Leaders Project.