Destination Observatory

Which destinations are the safest to visit, and which the healthiest and most sustainable? What do destinations do to strengthen their identity and to nurture their communities, making sure those benefit from tourism?

Find answers to questions like those in our Destination Observatory: a collection of insights, stories and reports linked to the best destinations to visit – and how to make and keep destinations sustainable, successful and attractive.


Destination reports

When we talk about the performance and reputation of destinations, we really need to talk about sustainability, since only a destination which is developed and managed sustainably and responsibly can succeed in the long term. That’s why sustainability is one of the main aspects we focus on, in our destination reports. But we also look at economic development opportunities, community wellbeing and innovative ideas which help destinations to succeed.

Latest destination reports:

Slovenia | Chile | Algarve | Barcelona


Destination sustainability benchmarking

Sustainability performance is becoming increasingly important as something which discerning visitors are looking for – especially in the business travel (MICE) and luxury sectors. The Global Destination Sustainability Index offers a good overview of business destination performance.


Trend watch: for destination pro’s

Destination managers, developers and marketers discuss latest trends and developments likely to affect the image, reputation and brand(ing) of destinations.

Our latest interviews with destination managers and marketers:

Here a list of all interviews with destination leaders published so far


Sustainability Leaders ProjectDestination sustainability panel

Leading tourism and sustainability professionals around the world share their views on trends, challenges and strategies affecting destinations. Meet the panel

In collaboration with the Sustainability Leaders Project.


How can we help?

You represent a tourist destination and would like to share your achievements and story as a community united by a shared identity and brand strategy? We’d love to hear from you.

You are charged with the tricky task of destination branding and have specific questions you’d like answers to? Contact us now!