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country image

Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.

Interviews

Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries

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Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
Expert Advice

Soft Power of Countries and Nations: Why It Matters and How to Measure It

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Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.
Book Reviews

The Good Country Equation by Simon Anholt: Why You Should Read This Book

Florian -
The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here's why you should read it.
Research Insights

Best Countries 2020 Study by U.S. News: Country Reputation Leaders & Losers

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Country perception: which countries lead in the Best Countries 2020 study? Which are losing ground? Deidre McPhillips, Data Editor at U.S. News, shares key findings.
Country Profiles

South Africa Country Performance, Brand Strength and Reputation

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South Africa's economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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