Argentina Country Performance, Brand Strength and Reputation
Argentina’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
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country image
Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.
Simon Anholt on Competitive Identity, the Good Country Equation, and Place Branding 2.0
Simon Anholt is widely known in the place branding and public diplomacy community for his work on the competitive identity
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Calin Hertioga On Brands and How to Build a Future-Oriented Branding Strategy
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
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Harry Kosato On the Reputation of Places, Country-of-Origin Brands and How He Is Bringing Japan to India
Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
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Hong Fan On City Branding in China, Image Research and PubIic Diplomacy
Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
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