Latest:
  • Nation Brand Builders: Book Review
  • Edwin Schmidheiny on International Branding
  • Is America Back Again? Rebuilding Brand America
  • Place Branding Academy is Finally Here!
  • Getting Nation Branding Right Post-Covid – Euronews Debate

TPBO

The Place Brand Observer

Switzerland investment locations

  • About
    • About TPBO
    • Our Services
    • Others About TPBO
    • Contact Us
  • Explore Places
    • Cities
    • Countries
    • Destinations
    • Regions
  • Place Branding
    • Place Branding Academy
    • Choose Topic…
      • Talent Attraction
      • Economic Development
      • Travel & Tourism
        • Sustainable Tourism
      • Sustainability
      • City Branding
      • Destination Branding
      • Regional Branding
      • Nation Branding
      • Country Branding
      • Placemaking
      • Place Marketing
        • City Marketing
        • Destination Marketing
      • Public Diplomacy
      • Place Reputation
        • City Reputation
        • Country Reputation
    • Expert Insights
      • Panel
        • Latest Panel Insights
      • Latest Research Insights
    • Place Branding Examples
    • Guides & Tutorials
    • Strategy Innovation Lab
    • Place Brand Theory
    • Recommended Books
    • Upcoming Events
      • Past Events
  • Specialist Directory
    • Place Brand Makers & Shapers
      • Latest Interviews
    • Specialized Consultants
    • Recommended Speakers
    • Academic Researchers
  • Podcast
  • Premium
    • Why TPBO Premium?
    • My Account
    • Log Out

country image

Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.

Book Reviews Interviews 

The Good Country Equation by Simon Anholt: Why You Should Read This Book

13 August 202023 August 2020 Florian Country Branding, country brands, country image, Nation Branding, place identity, premium access, Simon Anholt

The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here’s why you should read it.

Read more
Research Insights 

Best Countries 2020 Study by U.S. News: Country Reputation Leaders & Losers

30 July 202027 July 2020 The Editorial Team country brands, country image, country rankings, premium access, reputation

Country perception: which countries lead in the Best Countries 2020 study? Which are losing ground? Deidre McPhillips, Data Editor at U.S. News, shares key findings.

Read more
South Africa country performance, nation brand strength, reputation
Country Profiles 

South Africa Country Performance, Brand Strength and Reputation

12 July 202015 July 2020 The Editorial Team Africa, country brands, country image, nation brand value, reputation, South Africa

South Africa’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.

Read more
Country Profiles 

Mexico Country Performance, Brand Strength and Reputation

9 June 202016 July 2020 The Editorial Team country brands, country image, Mexico, nation brand value, North America, premium access

Mexico’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.

Read more
Over view of rankings and indices on Singapore's country performance, brand strength and reputation
Country Profiles 

Singapore Country Performance, Brand Strength and Reputation

5 May 20207 August 2020 The Editorial Team Asia, country brands, country image, nation brand value, nations, premium access, Singapore

Singapore’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.

Read more
  • ← Previous
  • Next →


Organizations: please contact us for a special quote.

Place Brand Leaders: The Podcast

Listen to the latest episodes HERE

Just published

  • Nation Brand Builders: Book Review
  • Edwin Schmidheiny on International Branding
  • Is America Back Again? Rebuilding Brand America

Let’s connect

Browse library

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

  • About TPBO
  • Our Services
  • Join TPBO Premium
  • Testimonials
  • Privacy & Cookies Policy
  • Copyright & Disclosure
  • Email newsletter
  • Sitemap
  • Recommended Speakers
  • Specialized Consultants
  • Leading Professionals
  • Global Expert Panel
Copyright © 2021 TPBO. All rights reserved.
Theme: ColorMag by ThemeGrill. Powered by WordPress.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. OK Reject More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.