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destination marketing

Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis

Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.

Landor & Fitch

Landor & Fitch: a global brand strategy consultancy and design agency specialized in brand consulting, brand experience, place branding; supporting destinations, cities and countries around the world.

Seeing Azerbaijan From a New Point of View – Destination Branding by Landor

Azerbaijan wasn't well known and when people knew about it, their perceptions were often outdated. Brand consultancy Landor explains how its destination branding strategy helped to change this.

Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy

Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.

Brian Mullis on How Guyana Promotes Sustainable Tourism Through Innovative Destination Marketing and Management

Brian T. Mullis in this interview shares how the South American country Guyana approaches sustainable destination development by focusing on community-based tourism and value over volume in its destination marketing.

Guðrið Højgaard on How the Faroe Islands Use Smart Destination Marketing for Sustainable Tourism Management

Guðrið Højgaard in this interview illustrates how the Faroe Islands are using innovative destination marketing and place branding to promote responsible tourism and the sustainable development of the North Atlantic archipelago.
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