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destination marketing
Destination marketing: Learn about latest research insights, best practice examples and expert advice for destination marketing professionals. Wondering what is the difference between destination marketing and destination branding? Read our free Quick Guide!
More about the topic in our article on the meaning of destination marketing, the trends and challenges – in the eyes of leading place professionals.
Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis
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Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.
Landor & Fitch
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Landor & Fitch: a global brand strategy consultancy and design agency specialized in brand consulting, brand experience, place branding; supporting destinations, cities and countries around the world.
Seeing Azerbaijan From a New Point of View – Destination Branding by Landor
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Azerbaijan wasn't well known and when people knew about it, their perceptions were often outdated. Brand consultancy Landor explains how its destination branding strategy helped to change this.
Calin Hertioga on Brands and How to Build a Future-Oriented Branding Strategy
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Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Brian Mullis on How Guyana Promotes Sustainable Tourism Through Innovative Destination Marketing and Management
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Brian T. Mullis in this interview shares how the South American country Guyana approaches sustainable destination development by focusing on community-based tourism and value over volume in its destination marketing.
Guðrið Højgaard on How the Faroe Islands Use Smart Destination Marketing for Sustainable Tourism Management
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Guðrið Højgaard in this interview illustrates how the Faroe Islands are using innovative destination marketing and place branding to promote responsible tourism and the sustainable development of the North Atlantic archipelago.
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