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Learn about latest destination brand and reputation research insights, trends and advice for those in charge of destination marketing and the management of destination brands. You might also be interested in our articles on destination branding.

Destination Profiles

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden

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Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Interviews

Rodney Payne on City Branding, the Climate Emergency and Destination Sustainability

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Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.
Interviews

Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives

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Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.
Case Studies

AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia

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AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.
Expert Advice

Destination Recovery Strategies Post-Covid: Expert Advice

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Hjörtur Smárason, CEO of Visit Greenland, shares tips for destination managers how to prepare for tourism after the pandemic, which key points to keep in mind.
Interviews

Emma Björner on Sustainable Tourism and Place Branding

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Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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