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Learn about latest destination brand and reputation research insights, trends and advice for those in charge of destination marketing and the management of destination brands. You might also be interested in our articles on destination branding.

Interviews

Benjamín Liberoff on How Uruguay is Evolving as a Tourist Destination

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Benjamín Liberoff, Uruguay's Vice Minister of Tourism, in this interview illustrates how the popular destination has changed over the years, what makes it unique in South America and where he likes to spend his own vacation.
Uncategorized

Sustainable Tourism: Which Destinations to Watch and Visit in 2019

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Sustainable tourism: which destinations are taking a lead in sustainability? Which cities, regions and countries to watch in 2019 for their commitment to sustainable destination development and management? We asked our tourism expert panel.
Expert Advice

Sustainability Performance: How Important For Destination Reputation?

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How important is a destination's sustainability performance for its reputation? Sustainable tourism experts share their views.
Expert Advice

Destination Sustainability: How Important For Competitiveness?

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How does a destination's sustainability performance influence its competitiveness? We asked our panel of sustainable tourism experts. Here their answers.
Research Insights

Overtourism in European Cities: Study Reveals Root Causes, Consequences and Possible Solutions

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Ko Koens of NHTV Breda University discusses findings of a recent study on overtourism in major European cities, the root causes, consequences and feasible solutions.
Expert Advice

A Systemic Analysis of Overtourism and Tourismophobia: And What Destinations Can Do About It

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Gunter Soydanbay analyzes the root causes of overtourism and tourismophobia, and offers destinations possible solutions, drawing on behavioral psychology.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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