- Introducing: World's Best in Place Branding -
Hall of Fame
The TPBO Hall of Fame highlights Place Brand Impact Champions. This prestigious recognition is awarded to individuals who have received three or more independent nominations from their peers, all of whom are experts previously interviewed by TPBO. The Hall of Fame celebrates these exceptional professionals for their significant contributions and influential impact in the field of place branding, showcasing those who have truly excelled and inspired in their respective areas of expertise. Through the Hall of Fame we honor their achievements and offer a benchmark for excellence in place branding.
Eduardo Oliveira on Place Branding and Strategic Spatial Planning
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Eduardo Oliveira in this interview discusses the role of place branding in spatial planning strategies and how social media is used in destination branding.
Greg Clark on City Branding and Urban Development
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Greg Clark CBE in this interview discusses city branding and urban development trends, challenges and opportunities, with examples from around the world.
Gary Warnaby on City Marketing and Branding Retail Destinations
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Learn about city marketing and how to manage and brand retail destinations in cities in this interview with Gary Warnaby, Professor at the Manchester Metropolitan University Business School in the UK.
James Pamment on Strategic Communication and Public Diplomacy
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James Pamment, Senior Lecturer at Lund University, in this interview discusses strategic communication, public diplomacy, and international development.
Cecilia Pasquinelli on Urban Competitiveness and Culture
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Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, in this interview talks about place branding, geographical associations of brands, urban competitiveness and cultural economy.
Richard Florida on Creative Cities and Economic Development
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City brands and the making, management and communication of a city's strongest assets in the eyes of potential residents, visitors, investors and students, has been a key occupation of economic development professionals all over the world. Richard Florida explains why the Creative Classes are so important in achieving city strength and a competitive position.
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