Middle East
Eli Avraham on Place Image and Media Coverage of Cities and Countries
TPBO -
Eli Avraham of Haifa University in Israel shares his views on media coverage of cities and countries, and how place branding can help overcome a negative image.
Joao Freire on Place Branding Practices in Portugal and the Middle East
TPBO -
Joao Freire in this interview shares his thoughts on place branding and marketing in Portugal, Africa and the Middle East.