Latest:

How to Measure Place Branding Effectiveness and Success – Podcast Ep. 11
Brabant: Good Place to Live, Invest or Visit? Region Report
How to Succeed with Place Branding – Place Brand Leaders Podcast Ep. 10
Per Ekman on the Future of Place Brand and Identity Management
Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9

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Country Profiles

Portugal Country Performance, Brand Strength and Reputation

25 August 202126 August 2021 The Editorial Team country brands, Economic Development, Europe, livability, nation brand value, premium access, reputation

Portugal – its appeal for talent and investors, economic and sustainability performance, country brand strength and reputation, according to international rankings and indices.

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Country Profiles

Ireland Country Performance, Brand Strength and Reputation

28 July 202120 August 2021 The Editorial Team country brands, Europe, Ireland, livability, nation brand value, premium access, reputation

Ireland’s economic performance, sustainability, attractiveness for skilled immigrants, brand strength and reputation, according to global rankings & indices.

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How to Use Soft Power and Hard Power in Country Reputation Building

3 November 202019 November 2020 The Editorial Team Country Branding, country image, nation brand value, premium access, Public Diplomacy, reputation, soft power

Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.

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Country Profiles

South Korea Country Performance, Brand Strength and Reputation

8 September 20207 September 2020 The Editorial Team Asia, country image, country rankings, nation brand value, premium access, South Korea

South Korea’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.

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David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

3 September 202024 March 2021 The Editorial Team branding, companies, consultancies, Country Branding, Economic Development, nation brand value, Nation Branding, place brand consultants, Public Diplomacy, reputation, soft power

David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.

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Just published

How to Measure Place Branding Effectiveness and Success – Podcast Ep. 11
Brabant: Good Place to Live, Invest or Visit? Region Report
How to Succeed with Place Branding – Place Brand Leaders Podcast Ep. 10

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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