nation brand value
Portugal - its appeal for talent and investors, economic and sustainability performance, country brand strength and reputation, according to international rankings and indices.
Ireland’s economic performance, sustainability, attractiveness for skilled immigrants, brand strength and reputation, according to global rankings & indices.
Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
South Korea’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.