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Insights & Advice

How to Use Soft Power and Hard Power in Country Reputation Building

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Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
Interviews

David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

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David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.

Nation Brand Value: Insights, Benchmarking, Evaluation

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Nation brand value: what it means and how to measure it. Find out on this special page with insights by leading nation brand value specialists, Brand Finance.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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