Latest:

Edwin Schmidheiny on International Branding
Is America Back Again? Rebuilding Brand America
Place Branding Academy is Finally Here!
Getting Nation Branding Right Post-Covid – Euronews Debate
2021 Place Branding Trends and Priorities – Podcast Episode 5

TPBO

The Place Brand Observer

About
Location Scout
- Cities
- Countries
- Destinations
- Regions
Place Branding
Specialist Directory
Podcast
Premium

nation brand value

How to Use Soft Power and Hard Power in Country Reputation Building

3 November 202019 November 2020 The Editorial Team Country Branding, country image, nation brand value, premium access, Public Diplomacy, reputation, soft power

Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.

Read more

Country Profiles

South Korea Country Performance, Brand Strength and Reputation

8 September 20207 September 2020 The Editorial Team Asia, country image, country rankings, nation brand value, premium access, South Korea

South Korea’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.

Read more

David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

3 September 202028 August 2020 The Editorial Team branding, companies, consultancies, Country Branding, Economic Development, nation brand value, Nation Branding, place brand consultants, Public Diplomacy, reputation, soft power

David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.

Read more

Nation Brand Value: Insights, Benchmarking, Evaluation

Nation brand value: what it means and how to measure it. Find out on this special page with insights by leading nation brand value specialists, Brand Finance.

Read more

Country Profiles

South Africa Country Performance, Brand Strength and Reputation

12 July 202015 July 2020 The Editorial Team Africa, country brands, country image, nation brand value, reputation, South Africa

South Africa’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.

Read more

← Previous

Organizations: please contact us for a special quote.

Place Brand Leaders: The Podcast

Listen to the latest episodes HERE

Just published

Edwin Schmidheiny on International Branding
Is America Back Again? Rebuilding Brand America
Place Branding Academy is Finally Here!

Let’s connect

Browse library

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

About TPBO
Our Services
Join TPBO Premium
Testimonials

Privacy & Cookies Policy
Copyright & Disclosure
Email newsletter
Sitemap

Recommended Speakers
Specialized Consultants
Leading Professionals
Global Expert Panel

Copyright © 2021 TPBO. All rights reserved.
Theme: ColorMag by ThemeGrill. Powered by WordPress.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. OK Reject More

Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.