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Good Country Index 2020: Simon Anholt Shares Key Insights
Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends
Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location
Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent
What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations

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nation brand value

How to Use Soft Power and Hard Power in Country Reputation Building

3 November 202019 November 2020 The Editorial Team Country Branding, country image, nation brand value, premium access, Public Diplomacy, reputation, soft power

Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.

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Country Profiles

South Korea Country Performance, Brand Strength and Reputation

8 September 20207 September 2020 The Editorial Team Asia, country image, country rankings, nation brand value, premium access, South Korea

South Korea’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.

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David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

3 September 202028 August 2020 The Editorial Team branding, companies, consultancies, Country Branding, Economic Development, nation brand value, Nation Branding, place brand consultants, Public Diplomacy, reputation, soft power

David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.

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Nation Brand Value: Insights, Benchmarking, Evaluation

Nation brand value: what it means and how to measure it. Find out on this special page with insights by leading nation brand value specialists, Brand Finance.

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Country Profiles

South Africa Country Performance, Brand Strength and Reputation

12 July 202015 July 2020 The Editorial Team Africa, country brands, country image, nation brand value, reputation, South Africa

South Africa’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.

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Good Country Index 2020: Simon Anholt Shares Key Insights
Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends
Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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