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nation brand value

Country Profiles

Portugal Country Performance, Brand Strength and Reputation

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Portugal - its appeal for talent and investors, economic and sustainability performance, country brand strength and reputation, according to international rankings and indices.
Country Profiles

Ireland Country Performance, Brand Strength and Reputation

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Ireland’s economic performance, sustainability, attractiveness for skilled immigrants, brand strength and reputation, according to global rankings & indices.
Expert Advice

How to Use Soft Power and Hard Power in Country Reputation Building

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Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.
Country Profiles

South Korea Country Performance, Brand Strength and Reputation

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South Korea’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
Interviews

David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

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David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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