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nation brand value

Portugal Country Performance, Brand Strength and Reputation

Portugal - its appeal for talent and investors, economic and sustainability performance, country brand strength and reputation, according to international rankings and indices.

Ireland Country Performance, Brand Strength and Reputation

Ireland’s economic performance, sustainability, attractiveness for skilled immigrants, brand strength and reputation, according to global rankings & indices.

How to Use Soft Power and Hard Power in Country Reputation Building

Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.

South Korea Country Performance, Brand Strength and Reputation

South Korea’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.

David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.

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