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AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia
Destination Recovery Strategies Post-Covid: Expert Advice
Auckland City Branding Success Story – Place Brand Leaders Podcast Episode Six
Vasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic Communication
Sirpa Tsimal on Switzerland’s Approach to FDI and the Power of Innovation

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How to Use Soft Power and Hard Power in Country Reputation Building

3 November 202019 November 2020 The Editorial Team Country Branding, country image, nation brand value, premium access, Public Diplomacy, reputation, soft power

Expert panel answers on how to merge soft power and hard power in the context of country branding, public diplomacy and reputation building.

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Country Profiles

South Korea Country Performance, Brand Strength and Reputation

8 September 20207 September 2020 The Editorial Team Asia, country image, country rankings, nation brand value, premium access, South Korea

South Korea’s country performance, its economic competitiveness, nation brand strength and reputation, according to international rankings and indices.

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David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

3 September 202024 March 2021 The Editorial Team branding, companies, consultancies, Country Branding, Economic Development, nation brand value, Nation Branding, place brand consultants, Public Diplomacy, reputation, soft power

David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.

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Nation Brand Value: Insights, Benchmarking, Evaluation

Nation brand value: what it means and how to measure it. Find out on this special page with insights by leading nation brand value specialists, Brand Finance.

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Country Profiles

South Africa Country Performance, Brand Strength and Reputation

12 July 202015 July 2020 The Editorial Team Africa, country brands, country image, nation brand value, reputation, South Africa

South Africa’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.

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AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia
Destination Recovery Strategies Post-Covid: Expert Advice
Auckland City Branding Success Story – Place Brand Leaders Podcast Episode Six

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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