rural development

Which place brand deserves to be celebrated for going the extra mile, e.g. by involving the community in its brand development? Expert panel shares eight examples.

Kaspar Howald on how a threatened farmland project became 100% Valposchiavo, why small destinations should market by topic rather than novelty, and tourism as one sector among several.

Joao Ministro in this interview tells us about the rural development of the Algarve, the current state of its sustainability as destination, and what needs to be done to keep it attractive and competitive as place to live - especially the rural, inland areas.