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Tasmania

Interviews

Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling

TPBO -
Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
Interviews

Todd Babiak on Meaningful Place Branding Through Storytelling

TPBO -
Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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