Not Just About Money: How Cities Become Leaders in Talent Attraction

Place Brand Observer Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.

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India: From Nation Branding to State Branding and Competitive Federalism

India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.

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