Interview: Michael Gehrisch, Destination Marketing Association International

For this week’s interview we invite you to meet Michael Gehrisch, who shares his experience and thoughts on destination branding and destination marketing, and to reflect on his work as President of Destination Marketing Association International (DMAI).

Learn about:

  • When Michael Gehrisch first got interested in destination marketing, and how his view of the topic has changed over the years;
  • What destination marketing is all about;
  • How destination marketing organizations (DMOs) are changing from destination promotion to stewardship and management;
  • Whether destination branding plays a role in the U.S.;
  • How DMAI is collaborating with its European counterpart, European Cities Marketing;
  • His favorite destination branding and marketing books.

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The Editorial Team

Hi there, we hope you've found this article useful. Want to stay up to date on latest place branding insights, stories and examples? Sign up for our free email newsletter! You might also be interested in our services. Have a question or suggestion? Get in touch!