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country brands

Learn about latest country brand insights, country image and reputation rankings – trends and analysis for country brand managers. You might also be interested in our articles on country branding and our overview of place brand rankings and indices.

Country Profiles

Japan Country Performance, Nation Brand Image and Reputation

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Japan's country performance, economic competitiveness, soft power, nation brand image and reputation, according to international indices and studies on topics such as livability, sustainability, nation brand value, economic development, talent attraction and tourism.
Country Profiles

China’s Economic Performance, Brand Strength and Reputation

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China country performance, nation brand image and reputation, according to international indices and studies on livability, sustainability, nation brand value, economic development, soft power and talent attraction.
Country Profiles

Greece Economic Performance, Country Brand Strength and Reputation

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Greece's economic performance, country brand strength and reputation, according to rankings on livability, competitiveness, sustainability.
Country Profiles

Saudi Arabia Country Performance, Brand Strength and Reputation

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How Saudi Arabia fares in economic performance, sustainability, country brand strength and reputation, according to leading rankings.
Interviews

Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image

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Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.
Country Profiles

Spain Country Performance, Nation Brand Strength and Reputation

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Spain: its economic performance, country brand strength and reputation, according to studies measuring economic development, livability, soft power and sustainability.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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