China Country Performance, Brand Image and Reputation

China: How easy is doing business in the world’s most populated country? Has China’s rapid economic growth had an impact on its environment and equity? Read about China’s soft power and other fundamental elements that make it one of the world’s strongest nation brands.

Let's take a closer look at:

  • Ease of doing business in China;
  • Talent competitiveness in China;
  • China's performance according to environmental studies;
  • China as a "Good Country";
  • China's performance as nation brand.

With thanks to our friends and knowledge partners Bloom Consulting and Brand Finance for supporting our country profiles by contributing latest research insights and benchmarking data.

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The Editorial Team

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