China Country Performance, Brand Image and Reputation

China: How easy is doing business in the world’s most populated country? Has China’s rapid economic growth had an impact on its environment and equity? Read about China’s soft power and other fundamental elements that make it one of the world’s strongest nation brands.

Let's take a closer look at:

  • Ease of doing business in China;
  • Talent competitiveness in China;
  • China's performance according to environmental studies;
  • China as a "Good Country";
  • China's performance as nation brand.

Doing business in China

How easy is it to do business in China?

China ranks 78th in World Bank’s 2018 Ease of Doing Business index. It performs very high in the dimension of enforcing contracts (5th) and shows relatively good conditions for registering property (41st). On the downside, dealing with construction permits (172nd) and paying taxes (130th) seem to be making entrepreneurship more difficult in China. The country has improved its ranking by five positions in the last ten years, thanks to introducing reforms and digital solutions for dealing with paperwork.

The Global Competitiveness Index 2017-2018 ranks China 27th out of the 137 countries that participated in the study. China occupies the first position for its market size thanks to its population of 1.3 billion. Related to the development of this huge economy, China’s macroeconomic environment also ranks fairly high –17th.

In 2017, its weakest pillar was technological readiness, where it ranked 73rd. Compared to the 2008-2009 edition, the country's ranking has improved by three positions.

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The Editorial Team

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