Japan Country Performance, Nation Brand Image and Reputation

Japan: How does one of the world’s most developed economies perform in global rankings that measure talent attraction potential, public diplomacy, soft power strength and environmental sustainability? What influence have recent political developments had on the international reputation of Japan? Answers in this summary of global reports, studies and rankings on country performance, brand image and reputation.

Let's take a closer look at:

  • Ease of doing business in Japan;
  • Japan's global talent competitiveness;
  • The soft power of Japan and its contribution to global well-being;
  • Environmental sustainability and life quality in Japan;
  • Japan's performance as nation brand.

With thanks to our friends and knowledge partners Bloom Consulting and Brand Finance for supporting our country profiles by contributing latest research insights and benchmarking data.

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The Editorial Team

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