Interview with Anupam Yog on the Branding of Nations and Destinations in Asia

This interview with Anupam Yog on place brands, nations and destination branding in Asia is a must read for anyone professionally interested in place branding, and especially for policy makers in India, China, Singapore and Dubai.

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India: From Nation Branding to State Branding and Competitive Federalism

India nation brand expert Aparna Sharma discusses how Indian states have begun to develop their own brands and to position themselves internationally as business hubs, leading to representations of state and nation next to each other at important events, such as Davos.

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