India Country Performance, Brand Image and Reputation

India: how does the world’s second-most populated country perform in terms of economic attractiveness and sustainability? Does India’s fast-growing population affect the country's talent competitiveness? What do international rankings say about life quality in India? Answers in this summary of global reports, studies and rankings on country performance, brand image and reputation.

Let's take a closer look at:

  • Pros and cons of doing business in India;
  • Transparency and talent competitiveness;
  • Sustainability issues in India;
  • India's performance as nation brand, and the country's global reputation.

Ease of doing business in India

What are the pros and cons of setting up business in India?

India has shown an important ascent in this year’s Ease of Doing Business index, where it has improved its ranking by thirty positions compared to 2016. In 2018, its overall ranking is 100th.

The country shows high interest in protecting its minor investors, ranking 4th in this sub-index. It also makes getting credit and electricity easy for investors (both 29th). However, India’s performance in the rest of the sub-indices leaves it out of the global top-100. The most problematic aspects of doing business in India seem to be getting construction permits (181st) and enforcing contracts (164th).

India’s positioning in WEF’s Global Competitiveness Index is much higher, ranking 40th in the 2017-18 edition. Despite having fallen one position compared to last year’s edition, the country has been improving its performance over the last five years by twenty positions.

As the second most populated country in the world, India’s strongest asset is the size of its market, where it ranks much higher (3rd) than in other pillars. Technological readiness (107th) and health and primary education (91st) are India’s weakest performing sectors, according to the WEF study, that impede the country’s global competitiveness.

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The Editorial Team

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