New Delhi: City Performance, Brand Strength and Reputation

New Delhi, India’s capital finds itself in a particular position of being home to a strong academic excellence of research institutes, though seems to struggle to grow and retain talent. How attractive is New Delhi really, for high potentials, visitors, investors? How livable and sustainable?

Find answers to those and similar questions in this snapshot of latest rankings and indices with insights into New Delhi’s economic performance, its brand strength and reputation. Let’s explore deeper how New Delhi positions itself on the world stage, drawing insights from data provided by TPBO partners and other reputable institutions.

Let’s take a closer look at: 

  • New Delhi’s competitiveness and financial performance
  • New Delhi’s brand strength and global attractiveness
  • Livability: New Delhi’s appeal for digital nomads and locals

New Delhi’s competitiveness and financial performance

How attractive is New Delhi as a place to work and do business? 

The Global Financial Centres Index 34 ranks New Delhi 77th, dropping twelve positions from the previous ranking. It is currently sitting between Hangzhou (76th) and Doha (78th).

New Delhi’s brand strength and global attractiveness 

Which subfactors hurt and help the brand of New Delhi

Kearney’s 2023 Global Cities Report ranks New Delhi in 64th, a jump of seven positions from the previous ranking. New Delhi also ranks 106th for the Global Cities Outlook.

According to Brand Finance’s City Index 2023, New Delhi ranks 95th in the global ranking with a score of 54.8/100, sitting in between Nairobi (94th) and Bangalore (96th).

Livability: New Delhi’s appeal for digital nomads and locals

Which aspects of New Delhi’s urban living make it an attractive place to live, work and study?

The Mercer Quality of Living City Ranking places New Delhi 172nd, tying with Riyadh. The Mercer Cost of Living Ranking ranks New Delhi 169th, a drop of fourteen positions from the previous ranking. It now sits between Sofia (168th) and Warsaw (170th). The cost living survey reports that factors such as currency fluctuations, cost inflation for goods and services, and instability of accommodation prices are key to determine the cost of expat packages for employees on international assignment. 

The Arcadis Sustainability City Index 2022 ranks New Delhi 95th overall, sitting in between Lahore (94th) and Nairobi (96th). New Delhi’s pillar rankings are the following: Planet 100th, People 90th, Profit 92nd. Its strengths are: greenhouse gas emissions and environmental exposure; however air pollution, bicycle infrastructure, and waste management could all be improved.

Last updated in January 2024. More city benchmarking insights, profiles and reports in our City Observatory.

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